As the groundbreaking California Consumer Privacy Act (CCPA) took effect on January 1, many were still working to understand the new requirements for businesses and rights bestowed to consumers. The California attorney general (AG) followed up on January 6 with a CCPA advisory pressrelease reviewing the regulations and restating that California residents are now afforded new, more stringent, data privacy rights. The CCPA has been bignews for anyone who does business in California. But the million-dollar question for New York-based companies that handle CA consumer data is whether the CCPA applies to them. While we still await clarity on many of the key components of the Act, the recent advisory does provide some useful reminders for businesses to think about.